Growth tools
for Founders
We will not teach you how to do your business - you know it better than anyone. We'll only provide you with some tools to be more effective and fast on your path.
  • Start: February the 7th
  • Duration: 1 month - 4 sessions
  • Format: 2-hour live sessions
  • Standard Price: €400
  • Money-back option after the 1st session
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How did this course appear
The entrepreneur is best described by the image of a samurai walking along the road with a sword. We understand that we cannot point the way of the samurai, but we can sharpen the sword for you.
This is a practical course based on our own experience and of entrepreneurs with whom we have worked as growth coaches.
A growth coach, using various frameworks, help to find points of multiple growths for a business. The number of different cases, the growth coach was a part of, plays a key role - we have hundreds behind.
We have structured the main tools that we use in our practice and we are happy to share - if you use them correctly, you will be able to grow at least 2 times within the next few months.
Format of the course
07.02.2023 - 28.02.2023
4 weeks online course
each Tuesday (theory) & Thursday (practice)
from 16:00 to 18:00 (GMT+1)
By the end of the course you will
  • Implement the mechanism of portfolio management of the growth hypothesis at your company
  • Launch a cycle of constant improvement of the business, using the Theory of Constraints
  • Learn how to use the unit economics of the business as the source of growth hypothesis
  • Learn how to identify the real constraints in your company and create an efficient strategy
  • Understand how to grow sales using:
    • Solution sales method
    • ABCD segmentation
    • Cohort analyses
  • Understand better your customers using
    • Jobs-to-be-done
    • Customer development
Meet the speaker
Evgeny Frolov
Entrepreneur & Growth coach

Founder of several businesses (with successes and failures);

• In the startup industry since 2015;

• Locations of activities: Europe & Central Asia;

• Growth coach at Google for Startups for Central Asia (Silkway Accelerator);

• Growth coach at acceleration programs across the continent: DEX Innovation Center HealthTech and PowerTech programs, NURIS Accelerator, MAIB Fintech Accelerator, Technovator AgroTech Accelerator;

• Was a part of initiatives across Europe: EIT Health, EIT InnoEnergy, CE-connector;

• Track record: 300+ startups from different countries and industries, accelerated sales and expanded to new markets.

Evgeny Frolov
Entrepreneur & Growth coach

Founder of several businesses (with successes and failures);

• In the startup industry since 2015;

• Locations of activities: Europe & Central Asia;

• Growth coach at Google for Startups for Central Asia (Silkway Accelerator);

• Growth coach at acceleration programs across the continent: DEX Innovation Center HealthTech and PowerTech programs, NURIS Accelerator, MAIB Fintech Accelerator, Technovator AgroTech Accelerator;

• Was a part of initiatives across Europe: EIT Health, EIT InnoEnergy, CE-connector;

• Track record: 300+ startups from different countries and industries, accelerated sales and expanded to new markets.

The program of the course
Session 1.1
07/02/23

Self-diagnostic tool for your business

The theory of constraints allows the launching of a cycle of constant self-improvement of the business. It's the core methodology for growth coaching. It's simple to understand but it takes quite some time to start thinking through it. When you succeed you understand how to achieve more results with fewer resources.
You will learn how to identify the current key constraint in your business and synchronize it with the company's strategy.
Session 1.2
(for the tariff "Practice")
09/02/23

Practice 1

You will practice identifying key constraints through the diagnostic scheme by analyzing participants' business cases.
Session 2.1
14/02/23
Portfolio management of growth hypotheses
Usually, there is no person responsible for growth hypotheses and tests at the company's level. It might be the Founder/CEO but (s)he is responsible for so many things that can't regularly work on it. But if no one focuses constantly on growth - how can the company grow?
We will share with you the system of how to launch portfolio management of the growth hypotheses.
Session 2.2
(for the tariff "Practice")
16/02/23

Practice 2

We will structure your current hypotheses and will practice how to create new ones, design fast tests, and analyze results in order to create another hypothesis out of it, following the HADI cycle.
Session 3.1
21/02/23
Quick wins in your sales funnel
  • Making the ABCD analyses will help you to focus on clients who pay fast and to increase the LTV.
  • Structuring the sales funnel through the solution sales method will help you to control the deal, increase the probability of success, and shorten the sales cycle.
  • Cohort analyses will help you to understand if your customers get value from your product and decrease churn.
Session 3.2
(for the tariff "Practice")
23/02/23

Practice 3

We will check 1 of 3 tools upon your request:
  • ABCD segmentation
  • Sales funnel
  • Cohort analyses
Based on the information you bring to the session, we will help you to analyze it, and make new hypotheses that you can test immediately.
Session 4.1
28/02/23

Health check of your business engine

Financial analyses don't show you the real picture of your business. Are you profitable per each customer? UNIT economics is an effective tool for such analyses and a valuable source of growth hypotheses. You will learn how to combine and read metrics to make your business grow fast.
Session 4.2
(for the tariff "Practice")
02/03/23

Practice 4

We will practice how to analyze UNIT economics and generate hypotheses from it, using real business cases of participants.
Session 5
(Bonus session for the tariff "Individual")
07/03/23

Clients' segmentation via JTBD & Cus Dev

Know Your Customer (KYC) is not a problem in the fintech field only. Most businesses don't really know their customer or know them badly. That lead to a weak value proposition. Competing through the value will help you to sell at the highest prices.
We will go through main frameworks such as Customer Development and Jobs-to-be-done. You will get samples to form your segments (or we will help you to formulate segments if the group will be small).
Session 6
(Bonus session for the tariff "Individual")
09/03/23

How to manage the founder's calendar

Founder has to act in different roles and functions, especially at the begining of the journey: sales, key account, marketing, hr, accountig etc. How to handle all these roles, while managing all process in the company. There are cases, when the company grew up 2 times, just because the founder changed the way he managed his calendar.
Price list
Standard
*installment is available
€400
You participate in all weekly sessions, in a lecture part:
07.02 & 14.02 & 23.02 & 28.02
+lifetime access to session records and provided growth tools.
Attend
Individual
*installment is available
€900
Everything that is in the tariff "Practice" plus 2 bonus lectures 07.03 & 09.03;
+ we give individual feedback on the recording of the diagnostic session;
+ we help to design customer segments and problem interview
Attend
Do you need an installment? Let us know!
Still have some questions?
We are happy to talk!
By clicking on the button, you consent to the processing of personal data and agree to the privacy policy.
Feedback from our alumni
  • As a startup founder, I have a lot of ideas and have to firefight a lot of things simultaneously. Via a growth coaching methodology, I restructured my vision, having the clear prioritization now, which I can delegate to my team and focus them on the result.
    Dmitry Albot
    Startup founder
  • Tracking helps me and my customers to be more focused on the final objective concentrating time and resources on the critical elements of business success. We manage to achieve the results quickly and more effectively than when using the classical project management approach.
    Sergiu Tkachenko
    Business consultant
  • Working in a marketing position usually involves customers' requests for SMM services. The main goal is to increase sales by developing campaign strategies, and building brand awareness to reach and generate more leads. Still, the reality is that the main and real constraints might be far from the marketing and sale funnel. This way, now I can provide customers with comprehensive services, influencing on the overall efficiency of their business.
    Ina Iavorschi
    SMM & Project manager
  • Having several businesses I was always overloaded by operational things and controlling management. After the course, I implemented growth coaching as a tool to manage my teams, and now can focus on strategic things and projects, knowing the focus of each of my companies, but spending much less time on that.
    Alexandr Stratan
    Serial entrepreneur
Articles about growth coaching
There is some impression that they have jumped to a certain level of the business, leveraging their own energy resource - smth related to passionarity.
How to structure the long-term vision into the strategy
There is an interesting shift in the mind of founders when they start generating money: they feel safe themselves and stop thinking in disruptive ways, lose speed and achieve fewer results.
The issue of the early-stage founder is to prioritize tasks and to understand what to solve as the primary issue.

F.A.Q.


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