Professional mentors say:
We don't know what we don't know
Points of growth usually move to the area where we and the team don't have the expertise, while we continue to mentor in the area we have knowledge. That's why the crucial question is to learn how to identify the current main constraints throughout the whole business, while we are experts, let's say, in marketing or sales.
Growth coaching gives frameworks to work with startups in almost any industry and at any stage of development, helping founders to focus on the business goals, not only on developing the "ideal" product.
What is also important - not to cut the initiative and ambitions of the founder by becoming a CEO instead of him/her. We are using a soft coaching approach while keeping the decision-making on the founder's side.